Facebook & Instagram Ads for Junk Removal: What Actually Works
Meta ads are not just for ecommerce. Here is how haulers are using them to fill schedules cheaply.
Most haulers ignore Meta ads because Google search "feels" higher intent. They are leaving cheap, abundant leads on the table.
When Meta ads win
Meta excels at homeowners who don't know they need junk removal yet — the person scrolling Instagram looking at a photo of their cluttered garage. Cost per lead is often 2–4x cheaper than Google in the same market.
Best-performing creative
Short vertical video, 9–15 seconds: before/after garage cleanouts, time-lapse of a bin being filled, owner-on-camera explaining a quick price quote. Avoid stock footage and generic graphics.
Targeting that converts
Tired of DIY-ing your marketing?
90-day results guarantee Hauler-only agency
Target homeowners aged 35–65 within a 15-mile radius of your service area. Layer interests like "home improvement", "real estate investing", and "moving". Exclude renters when possible.
Lead form vs landing page
For cold traffic, use Meta's native lead form — friction is everything. For retargeting, send to a landing page with a real quote calculator.
Budget to start
$30–50/day per market is enough to validate. Most haulers see a $25–50 cost per lead within 2 weeks.
Riley Brennan
Owns the 3-pack in 80+ hauler markets. Citations, GBP, reviews — all of it.
We do this every day for haulers across North America.
Skip the trial and error. Our team will audit your current setup and show you exactly what to fix first.