Email Marketing to Past Customers: The Cheapest Leads You're Ignoring
A 4-email sequence that re-engages past hauling customers and books repeat jobs.
Past customers convert 5–10x higher than cold leads. Email is the cheapest way to stay top of mind.
The 4-email sequence
**Email 1 (30 days post-job):** Thank-you + review ask + referral offer.
**Email 2 (90 days):** Seasonal tip ("Spring decluttering checklist") + soft CTA.
**Email 3 (180 days):** Special offer for repeat customers (10–15% off).
**Email 4 (365 days):** "It's been a year — here's $50 off your next bin."
Subject lines that get opened
Tired of DIY-ing your marketing?
90-day results guarantee Hauler-only agency
"Quick favor, {name}?" "$50 off — just for you" "Cleanout season is here"
Sender details
Always send from a real person at the company ("Mike at WasteGrowth" not "WasteGrowth Marketing"). Open rates double.
Frequency
One email per quarter is plenty. More than that and your unsubscribe rate spikes.
Devon Park
Builds AI receptionists and CRM workflows that book jobs while you sleep.
We do this every day for haulers across North America.
Skip the trial and error. Our team will audit your current setup and show you exactly what to fix first.
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