The 5-Metric Marketing Dashboard Every Hauler Should Check Weekly
Cut through the noise — these are the only numbers that matter week to week.
Most haulers either ignore data entirely or drown in dashboards. The truth is you only need five numbers.
1. Cost per lead by source
Total spend ÷ leads, broken down by Google Ads, SEO, GBP, referrals, and Meta.
2. Cost per booked job by source
Same as above but for booked jobs only. This is your real ROI metric.
3. Lead-to-booked conversion rate
Are leads being followed up fast enough? Below 35% means a sales/intake problem, not a marketing problem.
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4. Average ticket
Track week over week. Falling tickets often signal pricing pressure or churn in your premium services.
5. Reviews this week
Aim for 5+. If it dips, your operations or follow-up has slipped.
Tools
Google Sheets is fine. Connect via Zapier or use Looker Studio for free dashboards. Spend more on the actions, less on the tools.
Devon Park
Builds AI receptionists and CRM workflows that book jobs while you sleep.
We do this every day for haulers across North America.
Skip the trial and error. Our team will audit your current setup and show you exactly what to fix first.
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